About Asmami

Asmami is Ethiopia's open bidding marketplace , a completely free gateway that connects buyers and sellers through transparent, competitive bidding. Founded by Samson Girma, Asmami is proudly Ethiopian, built in Addis Ababa for Ethiopians.

Samson Girma

Samson Girma

Founder & CEO

Samson Girma at the Asmami office with his team, Addis Ababa

Our Story

Asmami was founded by Samson Girma, an Ethiopian entrepreneur with a vision to democratize commerce across Ethiopia. Frustrated by platforms that take commissions and hide behind opaque practices, Samson built Asmami from the ground up in Addis Ababa as a bid to create something different: a marketplace that serves the people, not profits.

We are headquartered at Dembel City Center, Addis Ababa, Ethiopia , the heart of the nation's commerce. Asmami is designed for Ethiopians, by Ethiopians. Every feature, every decision, and every interaction is rooted in our understanding of the local market and our commitment to transparency.

Completely Free , Always

Asmami is and always will be 100% free. We take zero listing fees, zero bidding fees, zero transaction fees, and zero commissions. Not now, not ever. You can list as many items as you want, place as many bids as you like, and it costs you absolutely nothing.

We believe commerce should be open to everyone. By removing financial barriers, we empower anyone with a phone and an internet connection to participate in Ethiopia's growing digital economy. Whether you're selling a used phone in Addis or offering farm equipment in Hawassa, Asmami gives you an equal platform.

How It Works

Asmami is a bidding gateway , we provide the technology that makes open bidding possible, and nothing more. Users list items for bidding, interested buyers place their best offers, and once a bid is accepted, the buyer and seller deal directly with one another.

We do not intermediate transactions. Asmami does not handle payments, does not arrange delivery, does not mediate disputes, and is not a party to any agreement between users. Buyers and sellers are responsible for evaluating items, communicating clearly, and arranging payment and delivery directly.

This direct model keeps things simple, fast, and personal. When you win a bid on Asmami, you connect with a real person , not a faceless corporation. You negotiate delivery, agree on payment method, and build trust the Ethiopian way: face to face.

Our Mission

Our mission is to democratize commerce in Ethiopia through transparent, open bidding. We believe every Ethiopian deserves the opportunity to buy and sell freely, without middlemen taking a cut. By giving people a simple, free way to discover opportunities and make offers openly, we hope to strengthen trust and expand access to commerce across Addis Ababa and the wider country.

For Ethiopians, by Ethiopians , Asmami is built on the belief that technology should serve communities, not exploit them. We are committed to keeping our platform free, transparent, and accessible to all.

For questions or support, contact [email protected]. Asmami is located at Dembel City Center, Addis Ababa, Ethiopia.